EVENT
KICK-START WEBINAR
WHERE THE SPARK BEGINS
![[WEBINAR] GS 1](https://marketingchallengers.com/wp-content/uploads/2026/09/WEBINAR-GS-1.jpg)
![[WEBINAR] GS 2](https://marketingchallengers.com/wp-content/uploads/2026/09/WEBINAR-GS-2.jpg)
![[WEBINAR] MC](https://marketingchallengers.com/wp-content/uploads/2026/09/WEBINAR-MC.jpg)
Before discovering the unknown, you need the right mindset to navigate it. πͺπππ₯π π§ππ π¦π£ππ₯π πππππ‘π¦ is the official Kick-Start Webinar of Marketing Challengers Season 14, designed to help you build a strategic marketing mindset, sharpen your problem-solving approach, and confidently prepare for your journey ahead, starting with the Warm-up Round.
OPENING CEREMONY
Case Briefing from Frisco
![[OC] MC 1](https://marketingchallengers.com/wp-content/uploads/2026/09/OC-MC-1.jpg)
![[OC] MC 2](https://marketingchallengers.com/wp-content/uploads/2026/09/OC-MC-2.jpg)
During the ceremony, Friso will officially reveal the Case Briefing for the Official Round, providing teams with a clearer roadmap, strategic direction, and expectations for the upcoming challenge. The event will also feature a special celebration for the Top 2 teams of the Warm-Up Round with ELLAC, recognizing their outstanding performance and well-deserved achievements.
WORKSHOP 1
Research & Insight - Strategic Planning
![[WS1] GS 1](https://marketingchallengers.com/wp-content/uploads/2026/09/WS1-GS-1.jpg)
![[WS1] GS 2](https://marketingchallengers.com/wp-content/uploads/2026/09/WS1-GS-2.jpg)
![[WS1] MC](https://marketingchallengers.com/wp-content/uploads/2026/09/WS1-MC.jpg)
This workshop is tailors to strengthen contestants' ability to conduct meaningful research to develop coherence, insight-driven strategies for Round 1. It covers overview of common research methods, interpret data and translate it into insights. Explore how strategic thinking guides effective brand decisions. Learn how strategic narratives and storytelling transform insights into compelling campaign ideas.
WORKSHOP 2
The Treasure Hunt Journey
![[WS2] GS 1](https://marketingchallengers.com/wp-content/uploads/2026/09/WS2-GS-1.jpg)
![[WS2] GS 2](https://marketingchallengers.com/wp-content/uploads/2026/09/WS2-GS-2.jpg)
![[WS2] MC](https://marketingchallengers.com/wp-content/uploads/2026/09/WS2-MC.jpg)
Exclusively designed for the outstanding teams advancing to Round 2.2, this workshop will equip participants with the strategic and practical knowledge needed to develop engaging, high-impact short-form content on TikTok. Help participants gain a deeper understanding of audience behaviour and content strategies on TikTok. Provide a foundation for analysing performance to create videos that capture viewersβ attention.
MENTORING PROGRAM
A tailor mentoring experience provides guidance and actionable feedback on the team’s work, helps refine and strengthen the plan with hands-on support throughout the process, and sharpens participants’ thinking and ensures the final submission is pitch-ready.
Gain exclusive insights, practical advice, and valuable perspectives from industry experts. Get questions answered and receive constructive feedback to strengthen strategy before the final submission deadline. Boost confidence, sharpen skills, and elevate final work to get ready for the final pitch.
NETWORKING EVENT
This special occasion is designed to bring together distinguished guests and participants in a welcoming and professional setting, where they may connect, exchange insights, share experiences, and build meaningful relationships. We believe that our sponsors' presence would greatly contribute to the significance of the event and offer valuable inspiration to the young marketers taking part in this yearβs competition.
The Finale & Closing Ceremony
The Grand Finale
